In Bad Language, Naked Ladies, and Other Threats to the Nation, Anne Rubenstein examines how comic books—which were overwhelmingly popular but extremely controversial in post-revolutionary Mexico—played an important role in the development of a stable, legitimate state. Studying the relationship of the Mexican state to its civil society from the 1930s to the 1970s through comic books and their producers, readers, and censors, Rubenstein shows how these thrilling tales of adventure—and the debates over them—reveal much about Mexico’s cultural nationalism and government attempts to direct, if not control, social change.
Since their first appearance in 1934, comic books enjoyed wide readership, often serving as a practical guide to life in booming new cities. Conservative protest against the so-called immorality of these publications, of mass media generally, and of Mexican modernity itself, however, led the Mexican government to establish a censorship office that, while having little impact on the content of comic books, succeeded in directing conservative ire away from government policies and toward the Mexican media. Bad Language, Naked Ladies, and Other Threats to the Nation examines the complex dynamics of the politics of censorship occasioned by Mexican comic books, including the conservative political campaigns against them, government and industrial responses to such campaigns, and the publishers’ championing of Mexican nationalism and their efforts to preserve their publishing empires through informal influence over government policies. Rubenstein’s analysis suggests a new Mexican history after the revolution, one in which negotiation over cultural questions replaced open conflict and mass-media narrative helped ensure political stability.
This book will engage readers with an interest in Mexican history, Latin American studies, cultural studies, and popular culture.

During the twentieth century the Mexican government invested in the creation and promotion of a national culture more aggressively than any other state in the western hemisphere. Fragments of a Golden Age provides a comprehensive cultural history of the vibrant Mexico that emerged after 1940. Agreeing that the politics of culture and its production, dissemination, and reception constitute one of the keys to understanding this period of Mexican history, the volume’s contributors—historians, popular writers, anthropologists, artists, and cultural critics—weigh in on a wealth of topics from music, tourism, television, and sports to theatre, unions, art, and magazines.
Each essay in its own way addresses the fragmentation of a cultural consensus that prevailed during the “golden age” of post–revolutionary prosperity, a time when the state was still successfully bolstering its power with narratives of modernization and shared community. Combining detailed case studies—both urban and rural—with larger discussions of political, economic, and cultural phenomena, the contributors take on such topics as the golden age of Mexican cinema, the death of Pedro Infante as a political spectacle, the 1951 “caravan of hunger,” professional wrestling, rock music, and soap operas.
Fragments of a Golden Age will fill a particular gap for students of modern Mexico, Latin American studies, cultural studies, political economy, and twentieth century history, as well as to others concerned with rethinking the cultural dimensions of nationalism, imperialism, and modernization.

Contributors. Steven J. Bachelor, Quetzil E. Castañeda, Seth Fein, Alison Greene, Omar Hernández, Jis & Trino, Gilbert M. Joseph, Heather Levi, Rubén Martínez, Emile McAnany, John Mraz, Jeffrey M. Pilcher, Elena Poniatowska, Anne Rubenstein, Alex Saragoza, Arthur Schmidt, Mary Kay Vaughan, Eric Zolov